The vision of the University is to become "A Centre of Excellence in Co-operative Education and Practice"

The Mission statement of the University is "To provide quality education, training, research and advisory services to enhance co-operative development"

In fulfilling the Vision and Mission, the University is guided by the following core values: cooperation, objectivity, pursuit of excellence in service delivery, integrity and accountability, courtesy to all and social responsibility.

The motto of the University is "Ushirika ni Biashara"