The Vision of the University is "to become a Centre of Excellence in Co-operative Education and Practice"

The Mission of the University is "to provide quality education, training, research and advisory services to enhance co-operative development"

In fulfilling the Vision and Mission, the University will be guided by the following core values: cooperation, objectivity, pursuit of excellence in service delivery, integrity and accountability, courtesy to all, and social responsibility.

The Motto of the University is "Ushirika ni Biashara"