Department of Marketing and Enterprise Management

"Equipping Students with Expertise in Digital Marketing, Branding, and Enterprise Leadership"
HoD

Dr.Alpha Mwongoso

Head of Department (HoD)


Welcome to the Department of Marketing and Enterprise Management. The Department is one among the seven departments in the Faculty of Business and Information Sciences (FBIS). Over its course of establishment, the Department has produced competent, skilled, and resourceful marketing as well as entrepreneurship graduates.

Endowed with competent and reputable lecturers, the department has done a number of research projects and consultancy projects relating to marketing and entrepreneurship. Currently, the department has 13 members of academic staff, including one professor, two senior lecturers, five lecturers, four assistant lecturers, and one tutorial assistant. There are continuous initiatives to employ more members of staff to increase the workforce and efficiency.

The Department is continually striving to excel in teaching, research, consultancy, and community services. This will be achieved through staff training to increase academic competencies, seeking and executing research projects, undertaking consultancy projects, and cooperating with other national and international academic and non-academic institutions.

Our ultimate goal is to become the best provider of marketing and entrepreneurial education in the country and the African continent. We aim to produce graduates with the competence needed to solve unemployment problems while meeting the ever-increasing demands of customers. This will significantly contribute to building the nation’s economy and the world at large.

The Department of Marketing and Entrepreneurship, part of the Faculty of Business and Information Sciences, was established in October 2022 emanating from the department of Marketing, Procurement and Supply Management. It specializes in teaching, research, consultancy and community services for marketing and entrepreneurship management and offers undergraduate and postgraduate’s programs. Its graduates have remarkable reputation of work efficiency in the areas of customer service management, marketing research, business enterprise management, corporate entrepreneurship and entrepreneurial orientation to self-employed enterprises.

Doctor of Philosophy Program

Doctor of Philosophy

  • Programme code: PhD
  • Duration: 3 Years
  • Delivery: Full-time
  • Session: Jan-Dec-intake
Master of Business Management Program

Master of Business Management

  • Programme code: MBM/HD
  • Duration: 2 Years
  • Delivery: Full-time and Evening
  • Session: October intake
Bachelor of Marketing & Entrepreneurship Program

Bachelor of Marketing and Entrepreneurship

  • Program code: BME
  • Duration: 3 Years
  • Delivery: Full-time
  • Session: October intake
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Non-Degree programmes