Alpha Mwongoso is a head of Marketing and Enterprise Management Department in the capacity of lecturer. He holds a PhD in Tourism Management of Sokoine University of Agriculture, an MBA (Marketing) of University of Dar es Salaam, Post Graduate Diploma (Co-operative Business Management) of Moshi University College of Cooperative and Business Studies (MUCoBS) and Advanced Diploma in Community Development of Tengeru Institute of Community Development. Dr. Mwongoso has a vast teaching, research, consultancy, administrative and field work experience of more than 15 years. His areas for teaching and research include: Marketing of Tourism Destinations, Consumer Behaviour, Entrepreneurship, Management of Service Marketing, Community Financial interventions and Sustainable Livelihood Impact Evaluation. His experience of administrative and field works incudes duties such as: Field-practical Coordinator for Bachelor of Community Economic Development program, Coordinator of Undergraduate studies, and Head of University undergraduate students’ field practical and research projects and Coordinator of correspondence programs.