Living Koka is an Assistant Lecturer of Entrepreneurship under the Marketing and Enterprise Management Department. He holds a Masters of business Management (MBM) of Moshi Co-operative University (MoCU) and holder of a Bachelor degree of Business Administration in Entrepreneurship from Mzumbe University, Tanzania.

His areas of expertise with critical thinking and problem-solving skills, and driven competencies in for teaching, research and consultancy include:  business and social entrepreneurship, business planning, initiating of business ideas, managing growth and development of entrepreneurial ventures, different  approaches to SMEs Development,  Commerce, Retail Management, Export Management, marketing of a product, Marketing Research,  pricing decisions, product development and Innovation,  Business Environment Analysis, and Business Management Technology. and field work experience of more than 12 years He has relevant experience in projects and training activities also He is field-practical Coordinator for Bachelor in marketing and entrepreneurship program.