Program Overview

A Bachelor of Marketing and Entrepreneurship is a three-year program designed to provide students with a thorough understanding of marketing principles and entrepreneurial practices within the context of businesses and organizations. Through a diverse curriculum, students gain insights into market research, consumer behavior, branding, and strategic marketing, as well as the fundamentals of starting and managing a new business. The comprehensive nature of the degree equips graduates with the skills and knowledge necessary for various roles in the dynamic fields of marketing and entrepreneurship, fostering adaptability in a rapidly evolving business landscape.

Specific Objectives

The specific objectives are to:

• Equip students with a deep understanding of marketing strategies and entrepreneurship practices.
• Develop students' ability to conduct market research, analyze consumer behavior, and create effective marketing campaigns.
• Prepare students to start and manage their own businesses, with a focus on innovation and sustainability.
• Provide exposure to global marketing trends and best practices.
• Develop leadership and strategic decision-making skills for future entrepreneurs and business leaders.

General Entry Requirements

• Two principal passes in the following subjects: History, Geography, English Language, Kiswahili, French, Chinese Economics, Accountancy, Advanced Mathematics, Commerce, Physics, Biology, Chemistry, Computer Science, Agriculture or Nutrition.
• Equivalent qualifications, such as a recognized diploma in Marketing, Business Management, or related fields, are also accepted.
• Applicants must demonstrate a strong interest in entrepreneurship and business development.
• Proficiency in English is required for all applicants.