Ms. Furaha is an assistant lecturer in Marketing and Enterprise Department at Moshi Co-operative University. She holds a Master’s degree of Science in Marketing Management and holder of a Bachelor degree of Business Administration in Marketing from Mzumbe University, Tanzania. She is coupled with critical thinking and problem-solving skills, and driven competencies in service marketing, consumer behaviour, marketing research and brand management. She has relevant experience in projects and training activities as she is also a programme coordinator of Masters of Business Management at MoCU. In addition, Ms. Furaha is coupled with data analysis skills and she is conversant using SPSS, STATA and R-Programming. She has brought her technical expertise in participating in teaching, research projects and consultant activity engagements.